E-commerce on an existing website

Biomid sells wood chip, log and pellet boilers from Fröling to farms, businesses and property owners, with installation and service from Tjällmo in Östergötland, Sweden. The website was originally built as an information site, where each boiler was a regular page. This made it hard to:

• Compare models, outputs and fuels in a structured way
• Take orders and payments directly on the website
• Maintain the range, since the same details were scattered across page layouts

We brought WooCommerce into the existing WordPress site and delivered:

• Automatic conversion of pages to products – a custom script extracted text and images from the existing product pages and created ready-made products with short and long descriptions, so no content had to be rewritten by hand.
• Structured product data – product categories and attributes for output, fuel and brand, so boilers can be filtered and compared.
• Variants by output – models available in several sizes can be shown as one product where the customer chooses the kW.
• A checkout suited to heavy products – payment via Kustom and Klarna, plus terms of sale and delivery covering shipping, installation and warranty.
• Quotes as an option – products can be sold directly or lead to a quote request, depending on what fits.

Biomid has gone from an information site to a website that also sells, with its content intact.

• No restart – the existing site, design and copy were kept.
• Fast migration – products were created automatically rather than by hand.
• Easier for customers – clearer comparison of models and outputs, and the option to order directly.
• A foundation to grow on – new models are added as products with the same structure.